Technology-driven sustainable tourism destinations: perspectives from key policymakers

Purpose This paper aims to explore how technological developments can position Cyprus at the forefront of sustainable tourism through the perspectives of key policymakers. It examines the potential impacts, challenges and opportunities of integrating technological developments in the Cyprus tourism industry. Design/methodology/approach A qualitative research methodology was employed, using a focus group comprising nine key policymakers from the tourism industry in Cyprus. A thematic analysis was conducted on the collected data. Findings The findings underscore significant challenges in implementing technological advancements in Cyprus, including the need for substantial investments, bureaucratic processes and reliance on outdated systems. However, there is a clear recognition of the importance of technological developments, with many innovative ideas being proposed to overcome obstacles and drive progress in sustainable tourism. Originality/value This paper provides a unique perspective by focusing on the role of technology in promoting sustainable tourism in Cyprus through the lens of key policymakers. Its value lies in exploring specific challenges and opportunities in integrating technology into the tourism sector, particularly within the context of a small island nation. The study offers practical solutions for overcoming barriers, emphasising the importance of stakeholder collaboration and investment in technological advancements to enhance Cyprus as a destination that has many aspects to offer in sustainable tourism.