How Do Situational Factors Impact Tourists' Pro-Environmental Behaviors in Homestay? From the Perspective of Host-Guest Interaction

Within the domain of homestays, it is imperative to prioritize the augmentation of hosts' pivotal role and the facilitation of pro-environmental behavior among tourists as essential strategies for promoting the sustainability of homestay accommodations. This research utilizes homestays in Pingtan Island as a specific example and employs a survey methodology to collect data. Additionally, a structural equation model is utilized to analyze the causal relationship between situational factors within homestays and the pro-environmental behavior of tourists, specifically within the context of host-guest interaction. The results of the study indicate that there is a favorable correlation between environmental quality and the interaction between hosts and guests, and visitors' pro-environmental behaviors. Furthermore, it is worth noting that situational circumstances play a crucial role in shaping the dynamics of host-guest interaction. This, in turn, serves as a mediator for the influence of situational factors on tourists' pro-environmental behavior. Based on the aforementioned findings, the present study proceeds to examine the pragmatic ramifications of the research and provides recommendations for prospective areas of investigation.