Pelatihan Digital Marketing Pelaku Usaha Kecil Jemaat Gmim Kharisma Buha Kecamatan Mapanget

The Digital Marketing Training for small business actors in GMIM Kharisma Buha, Mapanget District, aims to enhance marketing technology understanding among local entrepreneurs. This study identifies that many small business owners have not maximized their utilization of digital technology following the COVID-19 pandemic. Through this training, participants were introduced to the use of social media platforms like Instagram and Google Maps to promote their products. The training results indicate a significant improvement in digital skills, enabling business actors to enhance their visibility and product sales. This program is expected to continue supporting the development of SMEs in the area..

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Publication Details

Journal
Jurnal Syntax Admiration
Published
2025-02-04
DOI
https://doi.org/10.46799/jsa.v6i1.2097
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Pelatihan Digital Marketing Pelaku Usaha Kecil Jemaat Gmim Kharisma Buha Kecamatan Mapanget

Robby R S Tangkudung, Willem Gilbert Pomantow
Jurnal Syntax Admiration
SMEs Development and Digital Marketing
article

Pelatihan Digital Marketing Pelaku Usaha Kecil Jemaat Gmim Kharisma Buha Kecamatan Mapanget

Robby R S Tangkudung, Willem Gilbert Pomantow
article en

Abstract

The Digital Marketing Training for small business actors in GMIM Kharisma Buha, Mapanget District, aims to enhance marketing technology understanding among local entrepreneurs. This study identifies that many small business owners have not maximized their utilization of digital technology following the COVID-19 pandemic. Through this training, participants were introduced to the use of social media platforms like Instagram and Google Maps to promote their products. The training results indicate a significant improvement in digital skills, enabling business actors to enhance their visibility and product sales. This program is expected to continue supporting the development of SMEs in the area..

Jurnal Syntax AdmirationVol. 6(1)
Manado State University (ID)
Openalex Percentile: Top 97%
SMEs Development and Digital Marketing
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