Personalized Marketing with Artificial Intelligence: Shaping Enrolment Decisions in Higher Education

In the Indian higher education industry, AI integration has been gaining significant traction, especially among colleges looking for better ways to hone and enhance student marketing strategies that affect future student enrollments. The current study focuses on how using technology to create personalized experiences improves student involvement. Higher education institutions may better understand their students and create services, material, and messaging that are appealing to prospective students by utilizing sophisticated data analytics techniques. AI-enabled chat apps, segmented and customized email lists, and other online ads are being used to answer specific questions, keep and grow relationships, and provide tailored advice for admissions procedures. From a brand standpoint, AI may now increase the already-existing personalization and result in higher enrollments in a world where educational institutions are vying for top-notch pupils. This study focuses on how marketing methods affected by AI attract potential students and how these strategies affect perception. It also discusses issues like data availability and privacy that could affect the use of AI in marketing and communication in Indian higher education. It also offers options for developing unique marketing communications that can significantly use AI to improve student experiences and growth.