Theory of Planned Behaviour Approach to Socially Responsible Investing

Socially responsible investing (SRI), also referred to as social investment, involves making investments in businesses that are deemed socially responsible based on their operations (James, 2021). The act of engaging in the financial market by supporting companies and funds with positive social impacts is termed socially responsible investment (SRI), and it has seen a rise in popularity in recent times. It is essential for investors to recognize that socially responsible investments, though aligned with ethical considerations, remain financial undertakings. Therefore, investors should assess the potential for profitability when making investment decisions. Socially responsible investment aims to achieve two primary objectives: making a positive social impact and deriving financial benefits. However, it is important to note that these objectives are not necessarily intertwined. Just because an investment is labeled as socially responsible does not guarantee a high financial return, and the promise of a lucrative return does not guarantee the company's commitment to social consciousness. In evaluating the social worth of an investment, investors must also scrutinize its financial prospects. The study aims to present the antecedents of Socially Responsible Investing behaviour using TPB approach. The study is descriptive in nature using the primary data collected from individuals on their investment behaviour. Correlation analysis produced significant r values and it could be taken support to the hypotheses that attitude, subjective norms and perceived behavioural control are positively related to behavioural intention towards SRI. Behavioural intention has been found to be promising though not really higher values. The positive spirit towards the antecedents and usage intention is expected to persist and contribute towards the widespread and growth in Socially Responsible Investing.