Digital marketing effectiveness and success factors for small and medium enterprises
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Authors
- Ambrish Kumar Srivastava (ORCID: https://orcid.org/0000-0001-8340-856X)
- Yashmita Awasthi (ORCID: https://orcid.org/0000-0002-9497-8514)
- Vaijayanti Anand
- Aakansha Uppal
- Anubha Srivastava
Publication Details
- Journal
- International Journal of Entrepreneurship and Small Business
- Published
- 2025-02-04
- DOI
- https://doi.org/10.1504/ijesb.2026.10069190
- Primary Topic
- Digitalization and Economic Development in Agriculture
- Type
- article
- Field-Weighted Citation Impact
- 0.00