Unraveling consumer resistance to innovative marketing in web 3.0: empirical findings and large language model insights
Authors
- C.K.M. Lee (ORCID: https://orcid.org/0000-0001-8577-4547)
- Yung Po Tsang (ORCID: https://orcid.org/0000-0002-6128-345X)
- Danny C. K. Ho (ORCID: https://orcid.org/0000-0003-4804-3299)
- Mucahit Ozden (ORCID: https://orcid.org/0000-0001-5220-4230)
- Yanlin Li (ORCID: https://orcid.org/0000-0003-3619-9691)
- Huaqing Hu (ORCID: https://orcid.org/0000-0003-4589-5859)
Institutions
- Hong Kong Polytechnic University (HK)
- University of Warwick (GB)
- Hang Seng University of Hong Kong (HK)
- University of Hong Kong (HK)
Publication Details
- Journal
- Enterprise Information Systems
- Published
- 2025-02-01
- DOI
- https://doi.org/10.1080/17517575.2025.2462069
- Citations
- 7
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 29.41