Attended Home Delivery or Self-Collecting Delivery: A Comparison Analysis of Consumer Attitudes

The rapid growth of e-commerce has posed logistical issues, especially in urban areas. Although an innovative distribution option called Self-Collecting Delivery has been suggested for last mile delivery, its acceptance rate remains relatively low when compared to Attended Home Delivery. The current study seeks to compare consumer attitudes towards Attended Home Delivery vs Self-Collecting Delivery. The Fishbein multi-attribute attitude model was utilized to assess the overall attitudes by incorporating eleven last-mile delivery factors derived from current research. A quantitative survey was conducted, encompassing 330 participants who engage in online purchasing. The results suggest that each of the characteristics associated with last mile delivery has a beneficial effect on the attitude towards both Attended Home Delivery and Self-Collecting Delivery. The general perception of Attended Home Delivery was shown to be considerably more favorable compared to Self-Collecting Delivery, which accounts for the slower acceptance of Self-Collecting Delivery. The paper also examines the managerial implications and identifies potential areas for future research.