Does Trademark Internationalization Contribute to Enterprise Performance? The Moderating Effect of Patent Internationalization

In the era of knowledge economy, enterprises begin to pay more attention to the role of intellectual property rights in internationalization strategy. The relationship between intellectual property internationalization and corporate performance becomes an important concern for most industries. However, through a systematic literature review we find that the existing researches are often limited to patent internationalization and there are few studies on trademarks internationalization. Based on this, we use the manufacturing enterprises listed in China’s stock markets from 2010 to 2021 as samples to analyze the relationship between trademark internationalization and corporate performance. We find that trademark internationalization promotes corporate performance, but patent internationalization inhibits the impact of trademark internationalization on corporate performance.