Factors of Organizational Culture Affecting the Promotion of Digital Transformation – A Comparison Based on Company Size –

It is said that many companies have not achieved sufficient results from digital transformation (DX); therefore, companies must gain the ability to efficiently promote DX. The purpose of this study was to propose improvements to promote efficient DX by clarifying the differences in the factors of organizational culture that influence the promotion of DX based on differences in company size. By applying multigroup structural equation modeling using the results of previous research, the differences in factors between small and medium-sized enterprises (SMEs) and large enterprises (LEs) were identified. Based on these results, it was proposed that SMEs should focus on improving the characteristics of members of DX promotion organizations, and that LEs should focus on improving the management and capabilities of DX promotion organizations. It is expected that companies will efficiently promote DX by considering these results.