User Preferences for a Smart City Transportation Ticketing Service

This study aims to investigate users’ preferences for future smart city transport ticketing services. A conjoint experiment was arranged and conducted whereby participants ($\mathrm{n}=126$) indicated preferences based on a simulated ticketing purchasing scenario. Our main results show that users prefer a ticketing service that allows them to purchase a ticket digitally anytime and anywhere. They want the ticket to take them from where they are to where they want to go, regardless of the transportation service provider. In addition, users prefer a fixed price ticket rather than a dynamic one, and they want to have ownership of the ticket, meaning they can use any ID to prove that they have a valid ticket.