Iron Swords and Ancient Echoes: Ancient Jewish History in the Israeli Far‐Right Rhetoric for Unity After October 7

ABSTRACT This study provides a comprehensive analysis of the rhetorical strategies and narrative techniques employed by Israeli far‐right political figures during the early months of the Iron Swords War (October–December 2023) in Gaza. Utilising a qualitative discourse analysis approach, the research focuses on televised speeches and public statements made by key far‐right figures within Netanyahu's coalition, amidst the crisis following the October 7 attacks and the contentious jurisdictional reforms. These narratives served as a pivotal tool for political consolidation and public persuasion. Central to this analysis are concepts that elucidate how historical narratives are employed to shape collective identity and behaviour. The study reveals that, in response to accusations against Netanyahu's coalition for failures related to the events of October 7, there was a strategic emphasis on fostering national unity. This was achieved by invoking ancient Jewish historical narratives and symbols, with the aim of transcending religious and political divides and instilling a sense of shared heritage and purpose. The findings suggest that these rhetorical strategies were not only a response to the immediate crisis but also a critical tool for consolidating power and bolstering the coalition's legitimacy. The study contributes to the understanding of political discourse in times of national crisis, highlighting the role of historical narratives in shaping national identity and the dynamics of power within contemporary Israeli politics.