The birth of the brazilian technoconservative ecosystem and the convergence of the attention economy with the culture war

ABSTRACTThe article proposes an analysis of the forms of organization as well as the techno-political strategies used by individuals, groups and companies that identify themselves as conservatives and that actively operate through their profiles in WhatsApp, Instagram and YouTube, not only monetizing their content, but also conforming what we are calling the Brazilian techno-conservative ecosystem. The text is based on an ethnographic research carried out on the mentioned platforms using the passive observer (lurker) technique, and is structured in two sections. The first section examines the transformations of the last two decades, highlighting the relationship between the growth of the extreme right in the 21st century, with speeches that revolve around a cultural war, intellectually and politically led in Brazil by Olavo de Carvalho and Jair Bolsonaro, respectively. The second section presents a diagram of this Brazilian techno-conservative ecosystem, linking its agenda with some of the main authors and books used to legitimize the speeches of digital influencers who have millions of followers on their social networks.