Digital Transformation in Brazilian Agribusiness: Impact of Agtechs and Iot on Production and Sustainability

Objective: The objective of this study is to investigate the impact of technological innovations, especially the Internet of Things (IoT), on the optimization of agricultural production and the sustainability of Brazilian agribusiness, focusing on AgTechs and the challenges they face. Theoretical Framework: The study analyzes the current context of agribusiness in Brazil, identifying its main characteristics and trends. It examines Agriculture 4.0 and the implementation of innovations, focusing on the potential of IoT in agricultural production with practical examples and benefits. It also characterizes Brazilian AgTechs, exploring growth opportunities and the broad challenges they encounter. Method: Utilizing a qualitative, exploratory approach based on a narrative literature review, relevant articles, theses, and reports from the last 10 years on the use of IoT and technological innovation in Brazilian agribusiness were analyzed. Results and Discussion: The results indicate that IoT offers significant benefits at all stages of production; however, AgTechs face social, technological, economic, and regulatory obstacles, highlighting the need for public policies and funding for large-scale technological adoption. Research Implications: The research suggests that public policies aimed at improving rural infrastructure and encouraging technological adoption are essential, especially for small producers. Originality/Value: This study contributes by exploring the impact of IoT on Brazilian agribusiness, highlighting the role of AgTechs in Agriculture 4.0. The originality lies in the analysis of the challenges faced by startups and the practical application of these innovations. The value of the research is in promoting technological adoption, improving productivity, and sustainability in the agricultural sector.