RELATIONSHIPS BETWEEN DIGITALIZATION AND COMPETITIVE ADVANTAGE: AN APPLICATION IN MEDIUM AND LARGE-SIZED ENTERPRISES

This study aims to examine the relationships between digitalization processes and competitiveness. The research is based on survey data from 385 managers and employees working in businesses affiliated with the Chamber of Industry and Commerce located in Istanbul and Kocaeli provinces. In this study conducted between November 2022 and June 2023, the Digital Business Strategies Scale and the Competitiveness Strategies Scale were used. The research results revealed a positive relationship between digitalization strategies and competitiveness. A positive relationship was found between operational efficiency and financial performance, and it was determined that this was an important component of competitiveness. The results of this study show that it is possible for businesses to achieve competitive advantage by adopting digitalization strategies.