THE RELATIONSHIP BETWEEN ORGANIZATIONAL AMBIDEXTERITY, PROCESS INNOVATIVENESS, PRODUCT INNOVATIVENESS AND FIRM PERFORMANCE

This study aims to investigate the relationship between organizational ambidexterity, process innovativeness, product innovativeness and firm performance. For this purpose, data were collected from 219 managers who work in the manufacturing sector in Kocaeli and Istanbul in Turkey. Findings reveal that organizational ambidexterity is positively related to process innovativeness, product innovativeness and firm performance. Moreover, it is found that product innovativeness is positively associated with firm performance whereas process innovativeness is not.