Tools for managing customer orientation in hotel services

The competitiveness benchmarking approach is currently one of the most relevant methods used to assess the level of a company’s competitiveness. The advantage of this approach is that benchmarking can be used to determine goals that correspond to the areas of improvement of the most effective competing companies. The article analyzes the experience of using benchmarking and shows its effectiveness.

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Publication Details

Published
2025-01-28
DOI
https://doi.org/10.33920/igt-2-2501-04
Primary Topic
Business Strategy and Innovation
Type
article
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article

Tools for managing customer orientation in hotel services

Анна Воронцова
Business Strategy and Innovation
article

Tools for managing customer orientation in hotel services

Анна Воронцова
article en

Abstract

The competitiveness benchmarking approach is currently one of the most relevant methods used to assess the level of a company’s competitiveness. The advantage of this approach is that benchmarking can be used to determine goals that correspond to the areas of improvement of the most effective competing companies. The article analyzes the experience of using benchmarking and shows its effectiveness.

(1)
Openalex Percentile: Top 98%
Business Strategy and Innovation
DOISourceOpenAlex
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Tools for managing customer orientation in hotel services — Анна Воронцова · (2025) | TGRS Research Map | TGRS