Event marketing in the hotel business

In order for the hotel business to develop, it is necessary to offer new products, namely events that contribute to the growth of hotel revenue and brand recognition. The article reveals the role and importance of events.

Authors

Andrzej Kozina (ORCID: https://orcid.org/0000-0001-8973-8279)

Publication Details

Published: 2025-01-28
DOI: https://doi.org/10.33920/igt-1-2501-03
Primary Topic: Sport and Mega-Event Impacts
Type: article
Field-Weighted Citation Impact: 0.00

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article

Event marketing in the hotel business

Andrzej Kozina

Jan 28, 2025

Sport and Mega-Event Impacts

article

Event marketing in the hotel business

Andrzej Kozina

January 28, 2025article en

Abstract

(1)

Openalex Percentile: Top 98%

Sport and Mega-Event Impacts

DOI Source OpenAlex

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Event marketing in the hotel business — Andrzej Kozina · (2025) | TGRS Research Map | TGRS