Marketing tools for hotel business development

The article examines Russian and foreign experience in using marketing tools in the hotel business.

Authors

Publication Details

Published
2025-01-28
DOI
https://doi.org/10.33920/igt-2-2501-05
Primary Topic
Business Strategy and Innovation
Type
article
Field-Weighted Citation Impact
0.00
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article

Marketing tools for hotel business development

Elena Nikiforova
Business Strategy and Innovation
article

Marketing tools for hotel business development

Elena Nikiforova
article en

Abstract

The article examines Russian and foreign experience in using marketing tools in the hotel business.

(1)
Openalex Percentile: Top 98%
Business Strategy and Innovation
DOISourceOpenAlex
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Marketing tools for hotel business development — Elena Nikiforova · (2025) | TGRS Research Map | TGRS