Methodological approaches to assessing the investment activity of the agricultural enterprise

In general, most methodological approaches to assessing the effectiveness of the enterprise’s investment activity, presented in the scientific literature, are reduced to calculating the efficiency indicators of the investment project, which is insufficient. The methodological principles for assessing the effectiveness of the investment activity of agricultural enterprises are highlighted, namely: cost, regulatory, market, resource, reproducible, systemic, point-rating, expert, strategic, risk-oriented, alternative approaches. It is concluded that the above-mentioned approaches differ both in the areas and indicators of research, as well as in the system of principles and methods used in the analysis. It is substantiated that the assessment of the effectiveness of investment activities of agricultural enterprises should be considered as a system of principles and methods that make it possible to assess the effectiveness of resources use and financial investments in various areas of its activity, to assess both qualitative and quantitative aspects of investment. It is argued that when developing a methodology for assessing the effectiveness of investment activities of agricultural enterprises, the following principles must be observed: complexity; correctness; adequacy; resource limitations; diversification; systematic nature of study and monitoring. It is proved that the assessment of the effectiveness of investment activities requires not only the main indicators of economic efficiency, but also taking into account the effects of its impact on the environmental and social components, as well as the management system. A comprehensive system for assessing the investment activities of agricultural enterprises is proposed, which includes: profitability indicators; indicators of investment efficiency; financial indicators of the enterprise; social and environmental indicators; indicators of management effectiveness and the apparatus of mathematical statistics for calculating the relationships and mutual influences between them. Key words: investment activity, agricultural activity, system-reproductive approach, comprehensive system of indicators.