Library Promotion Through Social Media to Increase Library Visibility

Libraries face challenges in attracting public attention in the digital era, and the use of social media is increasing. Therefore, it is important to explore how social media can be used as an effective promotional tool to raise public awareness of library services. This study aims to analyze library promotion strategies through social media and identify their benefits and impacts on interactions between libraries and users. This study uses a qualitative approach with a literature study method, which involves collecting and analyzing literature related to the use of social media in library promotion. The study results indicate that social media can increase user engagement, expand audience reach, and facilitate two-way communication between libraries and the public. In addition, visual content and active interaction on social media platforms have proven effective in attracting user attention. Social media is a very potential tool to promote library services, increase public awareness, and build stronger relationships between libraries and their users.