Đánh giá trực tuyến giả mạo và những ảnh hưởng đối với hoạt động thương mại điện tử

Consulting online reviews before shopping on e-commerce platforms has become an essential activity for consumers on the Internet due to its usefulness. Recognizing the importance of online reviews, many individuals and organizations have engaged in fake reviews that misrepresent products and services. As a result, consumers are gradually losing trust in online reviews or have to invest more time analyzing these reviews. Based on collected articles and reports, this study systematized and clarified the concepts, current status, and impacts of fake online reviews on e-commerce activities. The study also proposes several recommendations for online users on how to recognize and detect fake reviews to protect themselves during their shopping experiences on e-commerce platforms.