Professional qualities of pharmaceutical workers for the provision of personalized medical care

Relevance. Pharmaceutical workers play an important role in the provision of medicines to the population. The current situation requires an individual approach in providing medical care to patients. Personalized medical care involves the mastery by pharmaceutical specialists of some professionally qualities that contribute to effective provision. Methodology. The logical, comparative, structural, content analysis, expert assessments, mathematical and statistical were used. The requirements of professional standards were studied, and vacancies on specialized job search sites were investigated. Results. The professionally important qualities of a pharmaceutical worker that ensure the effective provision of personalized medical care were identified. Conclusion. Professionally qualities that contribute to the effective provision of personalized medical care will allow pharmaceutical workers to form a commitment to treatment among visitors to pharmacy organizations.