Insurance sector readiness for digital transformation: Empirical evidence from Jordan

The significance of companies’ readiness for digital transformation is becoming more widely recognized. This study, focusing on insurance companies in Jordan, aims to investigate the impact of organizational readiness on digital transformation. The study participants were staff members from various departments and administrative levels within the insurance companies, and the study population included all insurance companies in Jordan. This study uses convenience sampling to gather the required data by distributing an online questionnaire of 39 questions. A total of 245 valid responses were received and analyzed using partial least squares structural equation modeling. The results of the study prove that change valence positively influences digital transformation. The results also show that change efficacy, incorporating resource, IT, and cognitive readiness, positively affect digital transformation. Moreover, the results confirm that contextual factors incorporating cultural, strategic, and partnership readiness positively impact digital transformation. Further, employees’ work experience moderates the relationships between organizational readiness constructs and digital transformation. These results indicate that the insurance companies in Jordan should implement a comprehensive approach that encompasses an organizational rehabilitation strategy.