Atmospheres of care, coercion, and containment: An affective ethnography

There are atmospheres that happen in a more or less recurrent way within an organization even if they take a different form at any new occurrence. One example is the affective atmosphere called The Sunset Syndrome that takes place in a nursing home dedicated to people with Alzheimer’s disease. In similar settings, care practices are intertwined with the use of coercion, and the use of coercion affects both the receivers of it and those who exerts it. Containment of the anxieties becomes a force inside an affective atmosphere understood as a field of forces. The article offers an affective ethnography of the multiple forms that the atmosphere takes according to how people, materials, discourses, and knowledges enter into a choreographic movement according to specific orientation. The Sunset Syndrome’s shape varies according to how care, coercion, and containment become entangled in care practices. The contribution that an affective ethnography offers to the study of atmospheres is focused on their affective, material, and organizational dimensions, often misrecognized in organization studies.