Social Aspects of the Formation of Household Assets as a Tool for the Reproduction of Trust

The article uses statistical and sociological analysis methods to study how households save and how families build up their financial assets. It explores how this behaviour can help restore trust in economic relationships. The study reveals the savings habits of the population as a key factor in transferring savings to the economy. However, in 2023, Russians didn’t fully use their savings potential securing the distribution of personal assets between banks and holding cash “on hand”. By increasing the financial assets of the population, we can help break the cycle of mistrust that is common in economic systems during the crisis. The study also highlights the importance of financial literacy for building trust. If households can successfully manage their finances, this will contribute to trust at both the macro and micro levels. The research also shows that only a small proportion of Russians today have the right investment attitudes, including long term investments. The willingness of individuals to invest their funds is primarily determined by their level of trust in financial institutions, rather than their income level. The absence of alternative financial instruments also doesn’t have a significant impact on the development of investment practices.