Meeting market and student expectations: the synergy of sustainability and educational transformation

Purpose The purpose of this paper is to investigate the relationship between digital transformation and sustainable development within the context of higher education institutions. Design/methodology/approach This paper uses a systematic review methodology to analyze the intersection of digital transformation and sustainability in higher education institutions, drawing on academic sources and institutional reports. Findings Universities face a dual challenge of advancing digital transformation while integrating and enhancing sustainable development, necessitating a balance between inclusivity and innovation to meet the evolving demands of a digital-centric world and global sustainability goals. Digital transformation of higher education institutions is not only influenced by socioeconomic changes and market demands but also offers practical pathways to enhance sustainability efforts across campus operations and curriculum delivery. Originality/value This paper provides an overview of the concepts of digital transformation and sustainable development in the higher education environment.