Recirculation of Trigger Stories as a Method of Increasing the Noise in the Information Field

This article is devoted to the problem of the deliberate creation of information noise and re -launch in the Russian-language media field of television programs and publications in various media about the events of the past that are constantly living among the population, due to the context of the mystery, unresolved and mystery of circumstances. The author suggests calling them “trigger stories”, which will almost always find a response from a considerable number of the audience and readership, distracting it from serious information and entertaining “convincing” unscientific explanations of the events described in them. In the course of content analysis, a sharp surge in the number of publications on these topics from 2013 to 2023 in the Russian segment of the media, including social media, was discovered.