The Role of Technology in Redefining Human Identity and Society

In the period of globalisation, special attention is paid to the spiritual crisis and the loss of traditional values, emphasising the need to search for global unifying values. The article aims to study the influence of technological progress on human identity and society as a whole. The authors define the terms “human identity”, “technologisation”, and “technological progress”. They describe the main directions of technologisation’s influence on the individual and their self-awareness of identity and outline the concept of sustainable development aimed at preventing destructive conflicts. They analyse the value-normative foundations of modern society in the context of globalisation and explore the main principles of sustainable development that have gained general recognition, including direct ethical requirements present in the ecological imperative of humanity’s responsibility for the planet’s fate. Based on the analysis of existing data, the article identifies several vectors of technological impact, such as the implementation of technical means into the structure of identity, psychological experiences of loss of self-identity and privacy, changes in the objects and rules of identification, and the transformation of identification processes. In modern society, technologies are becoming “psycho-technologies”, influencing mental processes and human relationships, causing changes in the structure of human identity and identification processes under the influence of technological progress. It is established that the main factors of technological progress affecting personal identity include the loss of self-identity and privacy, the modification of identification processes, the change in objects and rules of identification, the integration of technical means into the structure of self-identity.