Effect of Human Images in Advertisements on Consumers’ Experiential Purchase Intentions

Authors

Shen Duan (ORCID: https://orcid.org/0000-0003-4682-9626)
Lu Meng (ORCID: https://orcid.org/0000-0002-5177-2858)
Sining Kou (ORCID: https://orcid.org/0000-0002-8962-1537)
Kevin Lü (ORCID: https://orcid.org/0000-0002-2588-9059)
Yijie Wang (ORCID: https://orcid.org/0000-0002-8598-2300)

Institutions

Zhongnan University of Economics and Law (CN)
University of Warwick (GB)
Southwest Jiaotong University (CN)
Brunel University of London (GB)
Beijing International Studies University (CN)

Publication Details

Journal: Journal of Advertising
Published: 2025-02-03
DOI: https://doi.org/10.1080/00913367.2024.2423158
Citations: 2
Primary Topic: Consumer Behavior in Brand Consumption and Identification
Type: article
Field-Weighted Citation Impact: 4.15

Funders

National Natural Science Foundation of China
China Postdoctoral Science Foundation
National Social Science Fund of China
Chengdu Office of Philosophy and Social Science

Controls

|||

ALL TIME

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

article

Effect of Human Images in Advertisements on Consumers’ Experiential Purchase Intentions

Shen Duan, Lu Meng, Sining Kou, Kevin Lü et al.

Feb 3, 2025

2 citations

Journal of Advertising

Consumer Behavior in Brand Consumption and Identification

4.15

article

Effect of Human Images in Advertisements on Consumers’ Experiential Purchase Intentions

Shen Duan, Lu Meng, Sining Kou, Kevin Lü, Yijie Wang

February 3, 2025article en

2 citations

Abstract

No abstract available for this paper.

Journal of Advertising

Zhongnan University of Economics and Law (CN), University of Warwick (GB), Southwest Jiaotong University (CN), Brunel University of London (GB), Beijing International Studies University (CN)

National Natural Science Foundation of China, China Postdoctoral Science Foundation, National Social Science Fund of China, Chengdu Office of Philosophy and Social Science

Openalex Percentile: Top 8%

Consumer Behavior in Brand Consumption and Identification

4.15

DOI Source OpenAlex

AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.