THE RESEARCH ON FACTORS AFFECTING THE SATISFACTION AND ENTREPRENEURIAL INTENTION OF SICHUAN LIGHT CHEMICAL UNIVERSITY IN CHINA

This paper utilized a quantitative research method and a quantitative technique to survey undergraduate students at Sichuan University of Light Chemical Technology in China, with a sample size of 531. This paper focuses on the factors that influence the satisfaction degree and entrepreneurial behavior intention of undergraduate students enrolled in innovation and entrepreneurship courses. The conceptual framework proposes causal relationships between teaching methods (TM), course management (CA), satisfaction (SA), teaching team (TS), course content quality (CCQ), course usefulness (CU), and behavioral intention (BI). The results show that teaching methods, course management, teaching team, course content quality, and course usefulness also had a significant impact on student satisfaction, and taking satisfaction as an intermediate variable affecting students ‘entrepreneurial intention significantly influenced students ’entrepreneurial intention.