Adopting a mixed-method approach to the hospitality industry

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Elbanna and Elsharnouby assert that hotels, by including strategic orientation and strategic learning into their innovative practices and processes, can foster competitive advantage and a significant increase in performance outcomes. An increasing number of hotels are integrating advanced technologies to create a culture driving innovation, sustaining a commitment to long-term goals regardless of an uncertain business environment and a rapidly changing market due to the pandemic and ongoing geopolitical conflicts. Innovation invites the rethinking and remodeling of current strategies and hence offers an insight into the dynamic landscape of the hospitality industry. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.