Using a Standard‐Based Innovation Management System Approach—A Catalyst for Innovation Legitimacy?

ABSTRACT This study explores how the use of a standard‐based Innovation Management System approach influences the legitimacy for innovation management—a management discipline often subject to innovation fads and fashions. Utilizing neo institutional theory as a lens, we explore how this approach increased legitimacy for innovation management in case studies of two large organizations, and how this in turn affected innovation activities. Theoretically, we contribute by adding construct clarity to the concept of legitimacy, in relation to management systems, and by increasing understanding of the role of legitimacy in innovation activities. Managerial implications include the potential use of an Innovation Management Systems Standard to create a common language for innovation, to systematize innovation efforts and improve the perceived seriosity of innovation management, which in turn enables more robust and continuous innovation efforts in organizations.