A Moderated Mediation Model Linking Stakeholder Integration to Green Innovation: A Stakeholder Theory Perspective

ABSTRACT Despite extensive discourse on the significant role of stakeholder integration in sustainability and firm performance, its impact on promoting green innovation (GI) remains underdeveloped in current environmental management literature. To address this gap, our study adopts stakeholder theory to develop a moderated mediation model that examines how and under what conditions stakeholder integration influences GI. Using data from 306 Pakistani‐listed manufacturing firms and employing partial least squares path modeling, our findings confirm the positive impact of stakeholder integration on GI and highlight the partial mediating role of organizational learning capability (OLC). Additionally, the results indicate that environmental scanning moderates the relationship between stakeholder integration and OLC. Overall, these insights contribute to business strategy and environmental management literature by illuminating the critical role of stakeholder integration in driving GI and elucidating the underlying mechanisms involving OLC and environmental scanning.