DEVELOPMENT OF SKI TOURISM IN THE REGIONS OF THE COUNTRY (ON THE EXAMPLE OF THE SVERDLOVSK REGION)

The relevance of this article is that tourist activity in Russia and its regions is currently an important component not only for the rest of Russian, but also for foreign tourists. The purpose of the study is to analyze the preferences of tourists in choosing a sports holiday. The article uses such research methods as methods of analysis and synthesis, the method of comparative analysis. The results of the article are international and regional data that confirm the development of alpine skiing in the regions of the country and in the Sverdlovsk region. In conclusion, the authors note that the Sverdlovsk region has every reason to build up not only alpine tourism, but also other types of tourism industry.