Startup Business Innovation Development Model for University’s Students: Comparison of Indonesia and Malaysia

The aim of this research is to analyze the connection between startup business performance and factors such as environmental dynamism, entrepreneurial autonomy, and opportunity exploration, a pro-growth business climate, and service innovation. Surveys of millennials under 38 who are actively involved in startup enterprises and attend a variety of public and private colleges in Indonesia and Malaysia were used to gather data. Analysis was done on 400 valid responses in total. The findings suggest that opportunity exploration is positively and significantly impacted by environmental dynamism. Additionally, entrepreneurial autonomy significantly contributes to fostering a pro-growth business climate, which in turn substantially enhances opportunity exploration and service innovation. Additionally, opportunity exploration positively influences service innovation, which subsequently improves startup business performance. These insights contribute to a deeper understanding and practical application of startup innovations and their outcomes, supporting the successful implementation of entrepreneurship programs in academic institutions.