Differences in the Impact of Relational Capital on Performance depending on the Business Environment in the Fashion Industry

This study examines the impact of fashion companies’ relational capital on corporate performance. Which relational capital elements play an important role in performance and how they affect performance depending on the environmental characteristics in fashion industry. For this purpose, a quantitative survey was conducted using 140 questionnaires from fashion companies. Those with missing values or insincere responses were excluded from the analysis, and a total of 120 questionnaires were used for statistical process. The data were analyzed using factor analysis, correlation analysis, multiple regression, cluster analysis, independent t-test, and reliability analysis using SPSS 29.0 Package. As a result, first, it was found that the relational capital components that directly affect the performance of fashion companies are ‘marketing capability’ and ‘customer assets’. Among these, marketing capability was found to have a greater effects on corporate performance than customer assets. Second, the influence of relational capital elements on performance was found to vary depending on the business environment. Companies in an environment with low uncertainty and competitiveness were found to have no significant of relational capital on corporate performance, while companies in a highly competitive environment with high uncertainty and competitiveness showed that customer assets had a greater impact on corporate performance than marketing power.