Modern Mazu Paintings: Idealized Analysis and Educational Literacy from the Perspective of Intangible Cultural Heritage Protection

This study investigates traditional Mazu paintings’ history, development, and current status, focusing on their idealized aesthetic analysis and potential for modernization within the framework of intangible cultural heritage protection. Employing developmental research methods, including aesthetic theory, literature review, and field investigation, the research presents its findings through artistic works and descriptive analysis. The results reveal that Mazu culture, with its profound historical roots, is deeply embodied in Mazu paintings, which serve as vital carriers of this cultural tradition. As societal contexts evolve, Mazu has transcended her role as a sea goddess to become a symbol of traditional Chinese customs and heritage. However, existing approaches to Mazu paintings need to address the goddess’s aesthetic ideals and the new social and educational roles attributed to her. This study underscores the necessity of modernizing Mazu painting practices to align with contemporary aesthetics and educational needs. It further explores how integrating modern Mazu painting creation into academic curricula can foster student engagement with this art form, ensuring its inheritance and innovative development. By emphasizing government and academic collaboration, the study provides valuable insights into the dissemination and educational promotion of Mazu’s intangible cultural heritage in modern society.