Cannabis Marketing Strategies in the United States: A Descriptive Analysis of Four Prominent Companies
Findings underscore the need to restrict cannabis marketing, for example, restricting ad content and marketing channels. This may reduce exposure to cannabis marketing, which is associated with cannabis perceptions and use.
Authors
- Carla J. Berg (ORCID: https://orcid.org/0000-0001-8931-1961)
- Cassidy R. LoParco (ORCID: https://orcid.org/0000-0003-4206-4179)
- Matthew E. Rossheim (ORCID: https://orcid.org/0000-0003-4388-5251)
- Yuxian Cui (ORCID: https://orcid.org/0000-0003-4177-2050)
- Julia Chen‐Sankey (ORCID: https://orcid.org/0000-0002-1797-5248)
- Scott Burris (ORCID: https://orcid.org/0000-0002-6013-5842)
- Afrah Howlader
- Darcey M. McCready
- Anna Fergnani
- Deqa Mumin
Institutions
- Rutgers, The State University of New Jersey (US)
- University of North Texas (US)
- Milken Institute (US)
- University of North Texas Health Science Center (US)
- George Washington University (US)
- Temple University (US)
Publication Details
- Journal
- Substance Use & Addiction Journal
- Published
- 2025-02-01
- DOI
- https://doi.org/10.1177/29767342251313860
- Citations
- 3
- Primary Topic
- Cannabis and Cannabinoid Research
- Type
- article
- Field-Weighted Citation Impact
- 4.18
Funders
- National Institutes of Health
- National Institute on Drug Abuse
- National Cancer Institute
- Fogarty International Center
- National Institute of Environmental Health Sciences