StyleSavvy: A Design of a Personalized AI-Driven Personal Shopper with a Virtual Try-On Feature

With the fast-paced realm of marketing, competition within businesses continues to grow steadily, creating an environment that nurtures innovation and new marketing strategies. In this competitive nature, several applications are developed to cater to the different needs and wants of consumers, especially in the rich and diverse world of fashion e-commerce. In this paper, a fashion e-commerce application is presented, which uses virtual reality to create a try-on feature that allows users to see how a fashion item would fit their generated avatar. Not only does this remove consumer anxiety in sizing and fitting but redefines how fashion applications could be done by implementing virtual reality. Ultimately, the developed application revolutionizes the fashion e-commerce industry by introducing a feature that improves the quality of life of the user by introducing a try-on feature.