Developing a User-Centric 'SeaFood Market' App for Direct Seafood Exchange in Village Communities of the Philippines

This study introduces "Seafood Market," an advanced e-platform designed to revolutionize seafood trade trading through peer-to-peer interactions within the Philippine agriculture industry. With a primary focus on improving market accessibility, ensuring equitable compensation, and enhancing overall profitability, the research aims to empower farmers. Seafood Market stands out for its robust security features, scalable infrastructure, and user-friendly interface, all meticulously developed through systematic planning and rigorous testing. Evaluation results from user acceptance and stress testing demonstrate remarkable scalability and high user satisfaction levels. This research holds significance in reshaping agricultural trade dynamics by fostering connections and promoting transparency. Recommendations for ongoing development include bolstering security measures, providing user education, implementing effective market acceptance strategies, and fostering collaboration with financial institutions. The Seafood Market emerges as a transformative technology poised to create a fair, open, and empowered agricultural trade environment in the Philippines.