Exploration and realization of the digital transformation of the whole process of digital ecological business LTC

The digital revolution brings opportunities and challenges. Operators are the builders and operators of network infrastructure and are at the forefront of digital transformation. In order to adapt to the development of the digital economy era, various operators have launched the marketing of digital ecological products, and proprietary service products have become the key to sustainable growth. This paper proposes digital transformation based on the existing LTC full-process management. Taking the digital ecological business as an example, a full-service LTC full-process digital platform is designed to promote the transformation of full-service marketing. This article mainly discusses the application of digital and intelligent technologies in all stages of the LTC process, such as business opportunity capture, pre-sales support, in-sales support, rapid project delivery, and after-sales service experience optimization, etc., to help operators deeply understand users' expectations for professional products. Demand, provide solutions that are close to user needs, maximize the potential of professional products, and achieve rapid value growth.

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Published
2024-08-14
DOI
https://doi.org/10.1145/3700706.3700726
Primary Topic
E-commerce and Technology Innovations
Type
article
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article

Exploration and realization of the digital transformation of the whole process of digital ecological business LTC

Liping Zhang, Kefeng Yu
E-commerce and Technology Innovations
article

Exploration and realization of the digital transformation of the whole process of digital ecological business LTC

Liping Zhang, Kefeng Yu
article en

Abstract

The digital revolution brings opportunities and challenges. Operators are the builders and operators of network infrastructure and are at the forefront of digital transformation. In order to adapt to the development of the digital economy era, various operators have launched the marketing of digital ecological products, and proprietary service products have become the key to sustainable growth. This paper proposes digital transformation based on the existing LTC full-process management. Taking the digital ecological business as an example, a full-service LTC full-process digital platform is designed to promote the transformation of full-service marketing. This article mainly discusses the application of digital and intelligent technologies in all stages of the LTC process, such as business opportunity capture, pre-sales support, in-sales support, rapid project delivery, and after-sales service experience optimization, etc., to help operators deeply understand users' expectations for professional products. Demand, provide solutions that are close to user needs, maximize the potential of professional products, and achieve rapid value growth.

China Telecom (China) (CN), China Telecom (CN)
Openalex Percentile: Top 51%
E-commerce and Technology Innovations
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Exploration and realization of the digital transformation of the whole process of digital ecological business LTC — Liping Zhang, Kefeng Yu · (2024) | TGRS Research Map | TGRS