Exploration and realization of the digital transformation of the whole process of digital ecological business LTC
The digital revolution brings opportunities and challenges. Operators are the builders and operators of network infrastructure and are at the forefront of digital transformation. In order to adapt to the development of the digital economy era, various operators have launched the marketing of digital ecological products, and proprietary service products have become the key to sustainable growth. This paper proposes digital transformation based on the existing LTC full-process management. Taking the digital ecological business as an example, a full-service LTC full-process digital platform is designed to promote the transformation of full-service marketing. This article mainly discusses the application of digital and intelligent technologies in all stages of the LTC process, such as business opportunity capture, pre-sales support, in-sales support, rapid project delivery, and after-sales service experience optimization, etc., to help operators deeply understand users' expectations for professional products. Demand, provide solutions that are close to user needs, maximize the potential of professional products, and achieve rapid value growth.
Authors
- Liping Zhang (ORCID: https://orcid.org/0009-0004-7818-3262)
- Kefeng Yu (ORCID: https://orcid.org/0009-0003-7979-1166)
Institutions
- China Telecom (China) (CN)
- China Telecom (CN)
Publication Details
- Published
- 2024-08-14
- DOI
- https://doi.org/10.1145/3700706.3700726
- Primary Topic
- E-commerce and Technology Innovations
- Type
- article
- Field-Weighted Citation Impact
- 0.00