Study on Relationship between the Personal Traits of the Respondents with their Knowledge and Attitude towards the Use of KCC

The farmer may come across a number of information sources but they pursue only few of them depending upon the availability and the ease of use. Countering the importance and facts in view the present study was undertaken in Ayodhya district. 150 farmers from Milkipur and Haringtonganj block were selected using simple random sampling method.It was found that out of twelve independent variables, scientific orientation (0.8238) was positively highly significantly correlated with the knowledge about Kisan Call Center. However, the education (0.0787), land holding (0.0294) and risk orientation (0.0827) are positively and non-significantly correlated with knowledge about Kisan Call Center. Whereas, age (-0.0230), family size (0.0429), annual income (-0.0057), extension contact (-0.0320) and social participation (-0.0161) are negatively and non-significantly correlated with knowledge about Kisan Call Center. It was found that out of twelve independent variables, that the source of information (0.1230) is found positively and significantly correlated. Age (0.0179), education (0.0434), scientific orientation (0.0272) and family size (0.0400) found significantly correlated at 0.05 level of probability with the attitude of the respondents towards use of Kisan Call Center. However, land holding (-0.0729), occupation (-0.0367), Innovativeness (-0.0637), extension contact (-0.0157) social participation (-0.0569) and risk orientation (- 0.0181) are negatively and non-significantly correlated at 0.05 level of probability with the attitude of the respondents towards use of Kisan Call Center.