Research on Consumers' Choices and Preference for NEVs in Chinese Market by Consumer Theory: Searching for New Factors Promoting NEVs Sales Post-Subsidy Era

Since the Chinese government began to promote the development of New Energy Vehicles (NEVs) in 2009, the Chinese market has made great progress. This paper analyzes the growth of new energy vehicles from 2015 to 2023 through estimates and finds that although government subsidies are important driving factors in the early stage, the data shows ride-hailing vehicles, a unique factor in the Chinese market, is also a driving factor of the NEVs sales even after the decline of government subsidies.