Radio, nowe technologie a media społecznościowe – rozwój, powiązania i aktywność internetowych rozgłośni radiowych w mediach społecznościowych

The aim of this article is to give an overview of the changes that have taken place in the radio market in the face of progressive technological changes and the growing role of internet radio, as well as to draw attention to how big a role social media plays in maintaining and expanding the audience. The theoretical part of the article includes a historical outline of the development of radio, which will provide an in-depth understanding of the changes that are currently shaping the situation in the radio market in Poland with a particular focus on internet radio. It also takes up the topic of social media and social networks and the importance of using them in the context of building relationships with the audience. Within the framework of the article, research was carried out using the method of content analysis and a case study, the aim of which is to check how the profiles of selected internet radio stations are conducted in social media.