The Position of Slovak Tabloids on the Print and Online Media Market

The paper deals with the question of whether the web portals of Slovak tabloids have the same position on the Slovak online media market as their print versions have on the Slovak print market. The study compares the position of Slovak tabloids and their web portals on the Slovak print and online media market in the period from September 2023 to June 2024. The subject of the research are the only two Slovak printed tabloids, Nový čas and Plus JEDEN deň, and their web portals Čas.sk and Pluska.sk. It monitors the position of the surveyed media on the market in relation to the nationwide non-tabloid dailies Hospodárske noviny, Pravda and SME and their web portals (HNonline.sk, Pravda.sk and SME.sk). Based on the monitoring of the development of the position of the dailies Nový čas and Plus JEDEN deň opposite the non-tabloid dailies Hospodárske noviny, Pravda and SME on the Slovak print media market in the period from July 2023 to June 2024 and the position of the portals Čas.sk and Pluska.sk opposite the portals of non-tabloid dailies, namely HNonline.sk, Pravda.sk and SME.sk, from September 2023 to August 2024, it identifies a trend in the development of the position of the monitored media in both markets. At the same time, in the period from September 2023 to June 2024, it is identifying whether the position of Slovak tabloid dailies on the online market is the same as in the case of the print media market. The study is based on publicly available data from the Audit Bureau of Circulations (abbreviation ABC SR), which is the only one in Slovakia that monitors the sold and printed circulation of Slovak periodicals, and on publicly available data from the associations of Slovak publishers, media and digital agencies, technology platforms and advertisers Interactive Advertising Bureau Slovakia (IAB Slovakia), which is also the only one in the Slovak Republic to measure the number of visitors to Slovak online media. Key words: Dailies, Slovak Online Media Market, Slovak Print Media Market, Tabloids, Web Portal.