REPRESENTATION OF THE SYNTHESIS OF THE ARTS IN CULTURAL AND URBAN PROJECTS OF HIGHER EDUCATION STUDENTS

The article highlights the relevance of using the synthesis of arts in the professional training of future specialists, especially in the field of educational and cultural practice of higher education institutions. The research of Ukrainian scientists regarding the coverage of various aspects of the problems of interaction and synthesis of arts in the modern education system is analyzed. The author substantiates that without a deep understanding of the phenomenon of “synthesis of arts”, its dynamic and essential transformations, it is impossible to form an aesthetic attitude to art, to the artistic mastery of the values of the surrounding world, and to develop the ability of student youth to become a creator of culture through the creation of author’s high-quality cultural and artistic projects. It has been proven that the creation of a cultural and artistic project in the format of video content requires the highest coordinated efforts of the interaction of various types of art for the integrity of the new creative product. The phenomenon of “synthesis of arts” in the cultural and artistic project is defined as the creation of a qualitatively new artistic and pedagogical phenomenon, and the author’s cultural and artistic project is defined as an important tool for the popularization of cultural and artistic assets. The following stages of project creation are outlined: determining a relevant topic and creative idea; selecting material for writing a script, its compositional structure and detailed written presentation; searching for and determining a suitable, apt artistic form for presenting the content of the upcoming event; the author’s and director’s idea of implementing the developed script into a holistic artistic work that will generate new, valuable information and have social and cultural significance. Attention is focused on those regularities that should be considered when creating a new cultural and artistic idea of the project. It was concluded that in student video content projects, different types of art actively interact and complement each other, maintaining their independence and enhancing the emotional and aesthetic impact on the audience. This approach allows us to expand the boundaries of traditional art forms, creating new expressive means that can include modern technologies, digital media and other forms of creative expression, and vividly presented the effectiveness of using different approaches to the synthesis of arts to create innovative cultural and artistic products.