Inovasi entrepreneurship business model canvas dalam membangun ekonomi berkelanjutan

This research aims to analyze the Entrepreneurship Business Model Canvas innovation in building a sustainable economy in the Hampers business in Mataram City. The method in this research uses a qualitative approach using literature review methods and non-participant observation. Data analysis techniques are carried out by carrying out data reduction, data presentation, inference and data verification. The Business Model Canvas is a strategic tool in an effort to build a holistic sustainable economy that allows an organization to map, analyze and redesign business models by considering sustainability aspects comprehensively. The BMC strategy with nine important elements, namely Customer Segments, Value Proposition, Channels, Customer Relationship, Revenue Streams, Key Resources, Key Activities, Key Partnership, Cost Structure can help identify opportunities to increase resource efficiency, reduce environmental impacts, and be able to create value social. BMC can not only improve a company's individual competitiveness, but can also contribute to broader changes towards a sustainable economy. Therefore, the BMC concept is an important instrument for aligning business goals with environmental and social needs in shaping a more responsible and regenerative future economic landscape.