AI Influencer Marketing: Building Adaptive Parasocial Customer Relationships

With development of technologies, marketing and influencer landscape is changing.With rise of AI influencers, there is ample scope for brands to leverage it with right algorithms and AI-models.This paper proposes an innovative conceptual AI model illustrating AI influencers can be utilised to foster enhanced parasocial relationships with consumers, leveraging principles of Dynamic Emotional Resonance, Real-Time Feedback, and AI-Driven Attachment Styles.By utilizing multilayered personas, real-time sentiment adaptation, and attachment theory, AI influencers can create more adaptivepersonalized, emotionally engaging connections addressing research gaps in how rising AI influencers can evoke trust and loyalty through adaptive, human-like interactions.