Exploring the Relationship Between Emerging Behavioral Biases and Investment Decisions

In this research, three behavioural biases namely Temporal Focus, Authority, and Echo Chamber are examined concerning the individual investment decisions made in the Indian financial market.It's important to know the way these biases affect self-directed investors and cause them to make poor financial decisions.Through the analysis of the effects of these biases, the present research offers increased awareness of investor behaviour in India and recommendations for moderating the biases in the financial markets.Modeling(SEM) as well as regression analysis is employed in assessing these biases and the short-and-long term investment behaviors.Based on the findings, temporal focus has a positive correlation with long term orientation and investment while biases such as the authority has a negative correlation with long term investment and more so, long term rationality.The Echo Chamber effect is the continuation of the herd behavior.Retail Indian investors' behavioral biases are crucial for financial advisors and wealth managers to know since it will help them to help Indian investors to overcome some of these biases when making their investment decisions so that they have better portfolio performance.This paper differs from existing literature in the following ways: It introduces and explores new behavioral biases, such as [insert names of new biases], and analyzes how these, along with existing biases, cumulatively affect Indian investors in the financial market.The present research contributes to the evolving concepts of investor psychology in financial markets by incorporating these novel biases and offers managerial implications to enhance investors' decision-making processes. The study adopts a quantitative technique since it uses a structured questionnaires completed by 350 individual investors in the Indian financial market. It also establishes how the chosen behavioural biases affect investment decisions by carrying out a survey. A path analysis tool known as the Structural Equation